Spin

Article summary The article â€Å"Spin-Out Management: Theory and Practice† encourages managers to have effective organizational structures. A powerful organizational structure promotes â€Å"the best leadership practices, business models, and decision-making processes† (Jagersman and van Gorp 17).Advertising We will write a custom critical writing sample on Spin-Out Management: Theory and Practice specifically for you for only $16.05 $11/page Learn More According to the authors, Spin-Out Management makes it easier for business organizations to diversify their operations. This strategy encourages firms â€Å"to produce independent business activities† (Jagersman and van Gorp 16). This practice â€Å"enhances the innovative aspects of a business† (Jones 34). The approach also increases the level of profitability. This model encourages companies to produce powerful structures that can support their potentials. The article examin es how different companies such as Dell Computers, 4BB, and Infopulse have used the above model effectively. Businesses should â€Å"identify their objectives, budgets, scopes, and penetration strategies before embracing the Spin-Out Management model† (Jagersman and van Gorp 23). Relating the article to the class materials Managers should understand the relevance of Theory, Design, and Change. This article begins by examining the issues affecting many organizations today. The theoretical argument explores the importance of an effective organizational structure. This practice can produce the best behaviors and strategies in every firm. Managers should also identify the best organizational designs in order to achieve their goals. Organizational change is â€Å"a powerful concept that supports the needs of different companies† (Jagersman and van Gorp 19). These arguments support the concepts and lessons covered in class. A â€Å"weak organizational structure will make it impossible for a company to realize its potentials† (Jagersman and van Gorp 21). A powerful â€Å"business model will add value to different stakeholders† (Jagersman and van Gorp 16). The authors examine the strategies adopted by several companies in order to achieve their potentials. The presented companies have embraced the importance of the above model. The article identifies powerful aspects that can make many businesses successful. The class readings have supported the importance of â€Å"employee motivation, powerful leadership concepts, decision-making practices, Product Development Process (PDP), and organizational transparency† (Jones 28). These concepts explain why companies such as Dell Computers realized their potentials.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Practical application The above article supports the changing needs of differen t organizations. Many companies â€Å"lack effective organizational structures and business models† (Jagersman and van Gorp 16). A powerful â€Å"Spin-Out Business Model can redefine the performance of many firms† (Jagersman and van Gorp 16). Proper leadership â€Å"can also support the targeted horizontal synergy† (Jones 43). Businesses should therefore use powerful organizational philosophies in order to achieve their objectives.  The article offers useful ideas that can support different organizational changes. For instance, managers should support the changing demands of their stakeholders. Organizational leaders should also â€Å"hire and retain individuals with the best talents and skills† (Jones 48). They should also use different Product Development Processes (PDPs) in order to achieve their potentials. Managers should â€Å"also promote transparency and commitment in their businesses† (Jones 83). Managers should also manage the financial records of their respective companies. Relevance to organizational change and execution The above article offers powerful concepts that can support the goals of many firms. The article explains how businesses can use the above modules to achieve their goals. The article also highlights â€Å"the significance of a powerful organizational structure† (Jones 98). This structure will encourage a company to widen its objectives and goals. The authors identify the best practices that can support every organizational change. The concepts presented in the article can support the diverse needs of different firms. In conclusion, this article offers useful ideas and evidence-based strategies that can support every organizational change. Works Cited Jagersman, Pieter and Desiree van Gorp. â€Å"Spin-Out Management: Theory and Practice.† Business Horizons 1.1 (2003): 15-23. Print. Jones, Gareth. Organizational Theory, Design, and Change. Upper-Saddle River, NJ: Prentice Hall, 2012. Print.Advertising We will write a custom critical writing sample on Spin-Out Management: Theory and Practice specifically for you for only $16.05 $11/page Learn More This critical writing on Spin-Out Management: Theory and Practice was written and submitted by user Emery Yang to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay about Fast Food

Essay about Fast Food Essay about Fast Food Asthma, eczema and hay fever may be linked to fast food[-0] Teenagers and young children who eat fast food could be increasing their risk of developing asthma, eczema and hay fever[-1], according to a study published Monday in the British Medical Journal's respiratory journal Thorax[-2]. The International Study of Asthma and Allergies in Childhood [-3](ISAAC) study used written questionnaires completed by 319,196 13- and 14-year-olds from 51 countries and by the parents of 181,631 6- and 7-year-olds in 31 countries. They were asked if they had symptoms of the three conditions and about their weekly diet - including the types of foods they ate over the last year, and how often. "We found clear associations between certain foods and severe asthma, hay fever (or allergic rhinoconjunctivitis) and eczema [-4]in the largest study of allergies in children (aged 6-7 years) and adolescents (13-14 years) to date," said study author Hywel Williams of the Centre for Evidence Based Dermatology[-5], Queen's Medical Centre, University Hospital, Nottingham, UK. According to Williams, the associations between allergic diseases and fast food were "only really convincing for severe disease." Researchers saw a protective effect against severe asthma for those who ate fruit at least three times a week. Those consuming fast food three or more times a week had about a 30% increased risk of severe asthma, hay fever and eczema, a chronic skin condition that causes scaly, itchy rashes. The results were consistent in both age groups. Affluence and gender did not change or affect the outcome. "The cautionary notes are that this study showed an association, which does not always mean that the link between food and allergies is causal," Williams said. "It could be due to other factors linked to behavior that we have not measured, or it could be due to biases that occur in studies that measure disease and ask about previous food intake." Study authors say if further research shows that consuming a lot of fast food actually does cause these types of allergies, it could have major public health implications because of the rise in fast food consumption globally. "It's not at all surprising to me that a disease as complex as asthma would be directly affected by diet. We've known for a while that diet can affect immune system function with certain foods being pro or anti-inflammatory," says Dr. Stephen Teach, who is the chief of the Division of Allergy and Immunology at Children's National Medical

Strategy management Essay Example | Topics and Well Written Essays - 1500 words

Strategy management - Essay Example RyanAir is recognized for its rapid expansion due to deregulation of the aviation industry in 1997 in Europe and the notable success of its model, which is the low-cost business model (Palepu, 2007, p. 350). It was established in 1985, and it is the most successful and oldest low-cost airline in Europe. RyanAir was the first European budget airline having modeled itself after the success of Southwest Airlines, which is a low cost carrier in the US (Johnson, Whittington and Scholes, 2011, p. 47). The Porter’s five Forces at RyanAir Competitive Rivalry According to Johnson, Whittington and Scholes (2011, p. 89), due to deregulation, an increase in rivalry and competition on most routes create an overcapacity of various airlines from different competitors. This ultimately leads to an increase of the buyers’ power. As a result, the airlines ultimately try to counter increasing rivalry by forming various acquisitions and mergers as well as periodical and different strategic alliances. A number of airlines maintain a database of frequent flyer program so that they can increase the number of passengers. Airlines also offer discounts and unique offers to frequent flyers to increase customer loyalty. The recession and the US economic downturn combined with overcapacity among different competitors on the North Atlantic routes have forced carriers to concentrate their rivalry on the European countries. This is a significant threat to RyanAir. However, RyanAir has taken advantage over this challenge and has continued to offer low cost flights through an ambitious strategy aimed at reducing the fares further down. This inevitably gives the airline a competitive edge above its competitors (Albers, S., Auerbach, S., Baum, H., and Delfmann, 2005, p. 166). Threat of Entry of New Firms According to Boesch (2007, p. 124), a regulation was passed in the European countries that removed barriers for different and new competitors in the Airline industry. This led to a f ierce completion between newly based competitive airways and existing European based airlines. Landing slots in many European countries were used or reserved by national carriers and this led to scarcity of landing slots to new airlines. Despite the looming threat, the RyanAir has continued to attract more passengers and is opening up more routes to diversify its market share. This is at a time when other competitors are closing shop on some routes. Supplier Power There has always been, a high supplier power in the airline industry since there are only two suppliers of aircrafts, these are Airbus and Boeing. This has led to the high influence of the suppliers playing the dominant role in the industry. The cost of switching from one supplier to another has led to RyanAir retaining pilots and mechanics for usage of other supplier’s products. Fuel price has a direct proportion to the cost of oil and therefore the cost of fuel for RyanAir has been varying because of oil cost fluc tuation. Airport charges are also high therefore, being a significant concern for RyanAir (Johnson, Whittington and Scholes, 2011, p. 71). Buyer Power The buyers can be in charge of the acquiring authority and have additional choices to choose better services from the various airlines. RyanAir is fully aware of this major factor. It is the main reason it has come up with numerous promotions and offers for its customers in order to stay afloat and retain its renowned reputation in the airline in

Labor Laws and Unionization Assignment Example | Topics and Well Written Essays - 1250 words

Labor Laws and Unionization - Assignment Example It greatly facilitates implementation of policies that are directed at general welfare of employees rather than segregated for the benefits of few. Â  Unionization has significantly helped reduce exploitation of organized labor and provided them with a critical platform to bargain for their rights. The Davis-Bacon Act of 1931 is important legislation that significantly curtailed the right of a single employee to work for reduced wages which were used to ensure that workers of government-sponsored construction projects were paid locally approved wages or wages as determined by the local unions of construction workers (Reynolds, 1987). Moreover, the clause of ‘in good faith’ is the essential paradigm that supports the union and asks that employers’ bargain be in good faith while coming to satisfactory conclusions with the union leaders. Thus, labor laws encourage unionization. Â  Yes, teaching assistants should be considered bona fide employees as they are contracted under defined terms and conditions as approved by the management. Moreover, under criteria set forth in 29 CFR Part 520.201, the teaching assistants are employees with rights, including that of joining unions and the rights to be eligible for the minimum as prescribed within the defined labor law. They are a vital part of academia and take on the responsibilities of assisting teachers. They help students on an individual basis and even take up teaching when required and therefore constitute an important part of academia. Â  Teaching assistants also provide the teaching staff with much mental and physical relief by relieving them of the stress of dealing with students who may require more personal coaching. Assistant teachers are playing vital roles in all types of schools, including higher education. They contribute considerably to the improvement of education and serve as a critical resource for the schools and academia in general (Kerry, 2001).

Surface modification to control stem cell differentiation in vitro Essay

Surface modification to control stem cell differentiation in vitro - Essay Example The stem cells within a developing embryo can differentiate into all sorts of specialized cells (known as pluripotent cells), while they can also sustain the normal turnover of revitalizing organs, such as skin, blood, or intestinal tissues (Keller, 1995). (National Institute of Health, 2001) It is getting more and more apparent that stem cells are extensively sensitive to their surroundings and react to prompts rendered by, hardness in two (2D) and three-dimensional (3D), chemistry, topography and culture. Surface modification involves changing the surface of an object by bringing chemical, biological or physical characteristics distinct from those detected originally on the surface of that object. In biomaterials, the surface modification performs a substantial role in ascertaining the consequence of the interactions of biological-materials. The surface of a material can be customized by using a particular modification in the surface of material to improve adhesion, cell interactio ns and biocompatibility. Accordingly surface modification is critical in the designing and development of new medical devices and biomaterials. The principle for the surface modification within the biomaterials is thus to continue the fundamental physical characteristics of a biomaterial while changing only the outmost surface to regulate the bio-interaction. In case such kind of surface modification is appropriately accomplished the functionality and mechanical properties of the device will remain unaffected, however, the bio-response associated to the device-tissue boundary will be modulated or improved. These surface modifications can be accomplished by utilizing mechanical, physiochemical or biological methods (Ratner, 2004). Objectives Stem cells are amazing cells, having both the abilities of differentiation to adult somatic cells and self-renewal in-vitro and in vivo. They possess various characteristics and advantages that can be coupled with the surface modification techniq ues to revolutionise healthcare applications and drug development. Stem cells provide a consistent and limitless furnish of physiologically applicable cells from formalized pathogen-free origins for practical applications like drug discovery, replacement therapies, toxicology studies and disease modelling (Roy, 2010). (National Institute of Health, 2001) Controlling Stem Cell Differentiation and Lineage Commitment The eventual purpose of bioengineering of stem cells is to become able to recognize and perhaps control the lineage commitment and differentiation of stem cells in vitro. Once this objective is attained, a huge number of therapeutic applications can be visualized. For instance one such application could be the production of different kinds of neurons in order to treat the injuries of spinal cord, Alzheimer’s disease or Parkinson’s disease. Similarly the development of the muscle cells of heart for patients who have suffered heart attacks can also be imagined. Moreover, the production of pancreatic cells relevant in the secretion of insulin-secreting can also be considered to treat those suffering from Diabetes (Type I), along with the production of stem cells of hair follicle to treat some specific kinds of baldness. Complete Organ Generation These bioengineering techniques could also

Use Of Hydraulic Kers Commercially Engineering Essay

Use Of Hydraulic Kers Commercially Engineering Essay The potential of using a KERS on a bicycle to store hydraulic energy can be achieved using a device such as a hydraulic accumulator. In a hydraulic accumulator the potential energy is stored in the form of a compressed gas or spring, which is used to exert a force against a relatively incompressible fluid. Accumulators store energy when the hydraulic system pressure is greater than the accumulator pressure and releases hydraulic energy in the opposite case. By storing and providing hydraulic energy, accumulators can be used as a primary power source for a KERS. Accumulators are naturally dynamic devices; meaning they function when configuration changes, for example, valves opening and closing. Accumulators respond rapidly to configuration changes, and nearly instantaneously for gas accumulators. They are usually used in conjunction with a pump/motor in a hydraulic circuit. A hydraulic system utilizing an accumulator can use a smaller fluid pump since the accumulator stores energy from the pump during low demand periods. The pump doesnt need to be so large to cope with extremes of demand, therefore the supply circuit can respond more quickly to any temporary demand and to smooth pulsations. There are four types of accumulator: bladder, diaphragm bladder, piston (spring or gas controlled), and metal bellows. Depending on the application, the choice of most suited is based on the required speed of accumulator response, weight, reliability and cost. Compressed gas accumulators are the most commonly used type since they generally have the faster dynamic response and are most reliable. Accumulators with seals will generally have the lowest reliability as there is the potential for leaks. Pressurised gas accumulators take advantage of the fact, that the gas is compressible. The potential to store energy and the affect of the accumulator is dictated by its overall volume and pre-charge of the gas. The pre-charge is the pressure of the gas in the accumulator when there is no hydraulic fluid within the accumulator. Too high of a pre-charge pressure, reduces the fluid volume capacity, and limits the maximum amount of hydraulic energy that will be available to the system. A gas accumulator has a gas pre-charge, which is less than the nominal hydraulic system pressure. When hydraulic fluid enters the accumulator, the gas is compressed to the nominal system pressure, which is in an equilibrium position and corresponds to the maximum amount of energy that can be stored. As system hydraulic pressure drops, the gas will expand forcing hydraulic fluid back into the system. Most gas accumulators are bladder type, made up of a vessel divided into two volumes, by a flexible membrane. Within the bladder, nitrogen is stored under high pressure, which is an efficient and safe medium since the ability of gas to store energy increases exponentially as pressure rises and because of its inert properties. As fluid from the hydraulic circuit, enters the vessel (under system pressure) and impinges against the bladder, the gas is compressed allowing energy to be stored. The release of energy when required is achieved via conventional valve arrangement. Figure Bladder Accumulator [10] and [4] Use of hydraulic KERS commercially There are, a number of emerging systems that allow the operators of vehicles to reduce both fuel consumption and unwanted emissions, specifically to vehicles that are subject to constant stop-start operations, like for example buses, refuse collection vehicles (RCV). Constant stop-start operations, such as braking in large vehicles, produce considerable kinetic energy, which is wasted as heat. Capturing this energy using conventional hydraulic technology enables it to be stored and then returned to the vehicle systems. The potential uses are not just limited to aid subsequent acceleration (reducing the energy required from the engine), but can potentially power ancillary equipment. For example, RCVs can use stored energy to drive the hydraulic refuse compacting and packing mechanisms. This enables a significant reduction of engine speeds and operating noise [10]. Hydraulic Power Train Technology Hybrid hydraulic power-train technology normally incorporates a hydraulic system operating parallel to the IC engine to share the task of powering the vehicle. Although other arrangements are possible (in series), the simplest is where the conventional vehicle transmission and driveline components are replaced by a hydro-mechanical transmission, a system that works similarly to a hydrostatic CVT. In which the output shaft from the vehicles engine is used to drive a hydraulic pump that in turn supplies pressure to hydrostatic motors; these are then connected via a gearing mechanism to the vehicle power-train to drive the wheels [10]. These motors then, under braking, act as pumps to charge accumulators, where energy is stored before being released back to the power-train, transmitting torque to the driveshaft and propelling the vehicle. Fig depicts the capturing and releasing of energy in a hydraulic circuit. Engine Trans Pump/ Motor Low Pressure Accumulator High Pressure Accumulator Drive Shaft Capturing Releasing Figure Hydraulic Power-train Examples of Commercial Hydraulic KERS There are two commercial products of hydraulic hybrid KERS on todays market and both are implemented on delivery vehicles and refuse truck applications. These are Parker Energy Recovery System [6], and Eaton Hydraulic Launch Assistà ¢Ã¢â‚¬Å¾Ã‚ ¢ (HLA ®) [7 ].Prototype testing proposes typically regenerative braking capability captures about 70% of the KE produced during braking, minimizing the load on the engine, and helping to reduce fuel consumption [9]. The hydrostatic motors, when acting as pumps during vehicle braking, also help to slow the vehicle down by inducing drag on the rotating drive-train; a feature that helps to reduce brake wear [9] by more than 50% [8]. Generally these systems operate at a maximum pressure of 5,000 PSI [9]. The hybrid technologies are controlled by specialized systems that are activated upon braking. The controls prevent service brake application until just before a complete stop. They also monitor if the energy stored in the accumulator falls below a predetermined level, upon which the vehicle engine can be used to provide supplementary power. However, on vehicles with frequent stop-start cycles, this is seldom required as even gentle braking is sufficient to maintain the stored energy at high levels. http://www.eaton.com/ecm/groups/public/@pub/@eaton/@hybrid/documents/content/ct_132084.jpg Figure Hybrid Hydraulic KERS implemented on large Vehicles [7] The HLA ® has two modes of operation, Economy Mode and Performance Mode. When the operating in Economy Mode, the energy stored in the accumulator during braking is used alone to initially accelerate the vehicle. Once the accumulator has emptied, the engine will begin to perform the acceleration. This process results in increased fuel economy of 30% and provides increased acceleration of 2% [7 ]. Economy mode allows for maximum fuel savings maximum exhaust emission reductions of 20% to 30% [7]. In Performance Mode, acceleration is created by both the energy stored in the accumulator and the engine. Once the accumulator has emptied, the engine is completely responsible for acceleration.  While a 17% increase in fuel economy is possible, the greatest benefit is an increased acceleration of 26% [7]. The benefits of hybrid solution are numerous; reduced emissions, increased brake life, and better fuel economy. The technology also allows the possibility to reduce the size of the vehicle engine as this can be sized for peak speeds, rather than for low-end torque. Application of Hydraulic KERS to a Bicycle A team of engineering students from the University of Michigan [1] undertook a project to use a hydro-pneumatic regenerative braking system on a bicycle. It was a redevelopment of a heavier previous attempt to make a working prototype to fit within a 29 front wheel (fig). They use a 0.5 litre accumulator and believed this to be sufficient in storing the required energy at a maximum working system pressure of 5000psi. Its weighed an impractical 13kg almost as much as a bike and is its major drawback, its weight can be accounted for by its separate high and low accumulators, separate hydraulic pump and motor and its relatively large mounting bracket (fig). Figure Prototype Hydry-pneumatic KERS from the University of Michigan [1] Calculations They failed to test and thus supply conclusive results for the performance characteristics of their prototype, but instead prescribed its key performance parameters via theoretical calculations. In the same way and based on the same calculations the following section outlines the performance of a hydro-pneumatic KERS. Storage Capacity Firstly for a hydraulic system to be implemented the storage of fluid must be addressed, the capacity must be determined and pressures needed to store the kinetic energy. The combined mass of cyclist and bicycle (90kg) braking from 32km/h (20mph) has 2880kJ of kinetic energy. Parker [5] (manufacture of accumulator and motors) rates the ACP series accumulators at max pressure 5000psi, if assuming ideal gas law: () So () Parker rates the ACP Series Accumulators 2 bore with capacities of 0.32l, 0.5l, 0.75l. If the accumulator has a pre-charge of P1 = 3200psi and max pressure is P2=5000psi; then rearranging gives: () Taking the capacity as: V1=0.5l gives V2= 0.32l. Energy stored is: () Thus 0.5l capacity accumulator pre-charged to 3200psi provides more than 5kJ. Hydraulic Motor/Pump Performance Fig presents torque-rpm curve for the Parker 09 series hydraulic motor. It will be used to determine braking and launching performance of the hydraulic motor/pump. Figure Torque-Rpm Curves for Parker 09 Series Hydraulic Motor [1] Braking A hydraulic KERS must use a hydraulic motor to provide enough torque to run the bicycle as well as providing enough resistive torque to be an effective brake. If the bicycle travelling at 32km/h (20mph) on 0.66m (26inch) diameter wheels, which spins the motor at 4632rpm through the 18:1 gear ratio of the pump gear train, then this corresponds to 4.52Nm of torque at 3000psi (fig ). This translates to a braking torque of about 81.36Nm applied to the main gear due to the 18:1 gear ratio. Launching On release of pressure, a fully charged 5000psi accumulator generates 7.57Nm of torques (fig). The 14:1 gear ratio of the motor gear train applies a 105 Nm torque to the main bicycle cluster gear. 7.57Nm corresponds to around 800rpm from motors torque rpm curve (fig), which turns the main gear at around 57rpm due to the 14:1 gear ratio. This is an initial speed of 8km/h (5mph) which will increase as pressure is expended. Advantages In many applications, especially those where high power densities are required, hydro-pneumatic systems offer a more efficient alternative to system driven by electric motors. The technology can be used to capture and transfer high levels of energy extremely quickly compared with similarly sized electric systems, which generally require long periods over which batteries have to be charged. They are also likely to have a longer operating life than battery-powered systems. Disadvantages The main disadvantage of a hydro-pneumatic KERS would be its weight, which is attributed to by weight of hydraulic fluid, accumulator material (steel), and the fact that in application it would be necessary to have separate high and low pressure accumulators. As well as potentially needing separate hydraulic pump and motor. In hydro-pneumatic systems when the gas is not charged by the hydraulic fluid and thus not storing energy, the fluid can be considered dead weight. If implemented on a bicycle to be used as a KERS, this would be counterproductive. Lastly hydro-pneumatic systems are limited where consistent levels of power are required for extended periods at near constant speeds, such as long-distance cruising. Conclusion The major consideration when using hydro-pneumatic accumulator for storing the energy whilst braking, is of course the loss of pressurized gas in a sealed accumulator. It is a failure critical to safety when it plays such an important role as braking. It is apparent the hydraulic accumulator needed for a KERS, does not have an excessively large capacity (pre-charged to 3200psi), in order to release enough energy to propel a bike to 32km/h (20mph). Furthermore, a hydraulic motor can produce 81.36Nm braking torque which makes it an effective brake. However based on the weight of the prototype (13kg) from the University of Michigan, it is impractical to use a hydro-pneumatic technology, as it stands currently, for a bicycle KERS.

President Clinton’s Pentad Essay -- Burke Clinton Social Action Essays

President Clinton’s Pentad Throughout time, many theorists have studied modes of persuasion. The ancient Greeks focused on persuasive discourse in the public arena which allowed a democracy to function properly. However, more recently Kenneth Burke, a literary critic and philosopher, has also evaluated how our language influences social action. Yet unlike the ancient philosophers, Burke was interested in how not just public messages but all symbolic activity leads to persuasion of others. From this belief, Burke developed the theory of Dramatism which he defined as, "The study of human relation and motives by means of a methodical inquiry into cycles or clusters of terms and their function" (Hauser, 1998, October 30). He viewed life as a drama which contained a series of accounts with interacting parts that create meaning and persuasion (Gusfield, 1989). Burke coined many terms unique to his theory that he could apply to any situation involving persuasive communication. Therefore, Burke’s theory of Dram atism can be clearly illustrated by identifying his key terms and applying these to an instance of persuasive communication; however, this theory does not easily apply to other forms of communication. To begin, it is important to understand Burke’s main themes and the terms involved in each. Burke has three main themes in his theory: the necessary elements for a foundation which leads to persuasion, the tools needed to evaluate a persuasive situation, and the involvement of guilt in the outcome of the persuasive situation. A sequence of these three themes appear within persuasive communication. First, Burke focused his work on the use of persuasion in the social realm. Furthermore, in accordance with what was stated befor... ...his theory provides a clear understanding of rhetoric and its effects, but does not apply to all communication scenarios. Therefore, Burke’s theory of Dramatism is strong within a limited scope, but weak as an overarching theory of all communication. Works Cited Craig, R. (1998, November 9). Lecture in Boulder at the University of Colorado. Desilet, G. (1972). Kenneth Burke’s Dramatism in Perspective. Santa Barbara. Griffin, E. (1997). A First Look at Communication Theory. New York: McGraw-Hill Companies, Inc. Gusfield, J. (1989). On Symbols and Society. Chicago: University of Chicago Press. Hauser, G. (1986). Introduction to Rhetorical Theory. Prospect Heights: Waveland Press, Inc. Hauser, G. (1998, November 2). Lecture in Boulder at the University of Colorado. Hauser, G. (1998, October 30). Lecture in Boulder at the University of Colorado.